If you’re a small business owner, you probably built (or had built for you) a website and Facebook page. Maybe a Twitter account too. You sweated over what to say, how it should look, and have changed your logo and colors a dozen times.
Finally, *finally*, you get it launched. You flip the switch, turn it on and wait for the customers to come flooding in.
Why aren’t you getting tons of clients flocking to your website or Facebook page? You hit up all your Facebook friends, and asked them to ‘like’ your page. You told everyone you know about your website.
And yet you still wait. And no customers (or money) are coming in.
Because you aren’t in front of *your* people! I don’t mean your friends and relatives, they’re your people, but not your *business* people.
Who are your people, your tribe that you’re in business to help?
And don’t tell me ‘everyone’. You can’t talk to everyone, because everyone has zillions of different issues/problems/things they need, and there is no way to attract them all.
You need a market. A group of people who share a need for what you can provide.
Who are *those* people? What do they look like? How old are they? What do they do? Where do they live?
You have to define who you are talking to *before* you start putting your message out there, or you’re just shouting into a crowded room, and no one hears you.
‘But’, you say, ‘I have like 300 people who liked me on my Facebook page! Isn’t that good?’.
Of course it’s fine! However, are those people *engaged*? Do they respond when you regularly (you *are* sending out content on a regular basis, right?) put up a new article or link to a page that interested you and is of interest to your target market? If there is a pile of ‘xxx saw this’, but no one responds, then your Likes are not engaged.
Engagement is when you get a response. It is when people click your links and follow your ideas back to you and your online properties (your website/Facebook/Twitter/Instagram/etc.).
So you need to know the following:
- Who are my tribe?
- Where do they hang out?
- What are they interested in? What is their ‘wake up in the morning’ problem that you can help them with?
- ….and the Big One:
- What am I asking them to do?
That last one is really important. Part of connecting with your target market is getting them to respond in some way. And part of *that* is knowing what your intention is with information you publish. Are you looking for them to answer or respond in some way? Are you looking for them to click a link? Are you looking for them to sign up for your free call, your upcoming seminar, or get on your newsletter?
Then you must make it clear what they are expected to do. Ask them!!
“What do you think? Let me know!”
“Sign up now for your Free Gift!”
“Click here to see the full article…”
Your website and Facebook page can look fabulous, but if you’re not asking people what you’d like them to do, then they are simply ‘pretty faces’. And they don’t help your business.
Make them work for you!
Creating a website is a necessary part of establishing your ‘office’ online, but it is only part of what you need. Request a free business evaluation session with me to create your companies’ technology strategy!