Practice, practice, practice! This is the old joke. But you know, the thing is that your message, the things you say to your target audience gets better with it. The more you write to them, the better you get.
This is why you should consistently communicate with your target audience on your list, on your blog, and on your social media.
Practice. And consistency.
So I decided that I was going to do this whole hog, be all in to get my message to say what I mean.