If you’re a small business owner, you probably built (or had built for you) a website and Facebook page. Maybe a Twitter account too. You sweated over what to say, how it should look, and have changed your logo and colors a dozen times.
Finally, *finally*, you get it launched. You flip the switch, turn it on and wait for the customers to come flooding in.
And wait.
And wait.
Why aren’t you getting tons of clients flocking to your website or Facebook page? You hit up all your Facebook friends, and asked them to ‘like’ your page.… Continue reading
I’ll bet you have a computer (I know this because of my brilliant mind-reading powers and the fact that you’re reading this, LOL). And if you do, and you haven’t had a hard drive crash yet, then Be Afraid.
Because you will. Almost guaranteed.
Are you protecting your files? Do you have a fallback for when (not if) your hard drive crashes so you don’t lose EVERYTHING? Continue reading
As a business owner, you want to help people, but I suspect you also want to make money. Maybe a lot of money.
And that is not bad. Making sales is not bad. The better you are at making sales, the more people will become your customers, and the more people that will be helped by you. It is a win-win.
I often run into people in business for themselves that feel like selling is ‘bad’ or ‘manipulative’.
Let me ask you, Is what you’re selling something that can help people?
If your answer is no, then yes,… Continue reading
Carnegie Hall – the end all for performers
Practice, practice, practice! This is the old joke. But you know, the thing is that your message, the things you say to your target audience gets better with it. The more you write to them, the better you get.
This is why you should consistently communicate with your target audience on your list, on your blog, and on your social media.
Practice. And consistency.
So I decided that I was going to do this whole hog, be all in to get my message to say what I mean.
I’ve heard from… Continue reading
